Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature’s Bakery along with agency of record, Apollo Partners. Kargo frames the campaign as using CTV to fuse brand storytelling with performance results. Emily Ivankovich, associate director of client services at Kargo, shares Kargo’s role in and approach to this ad campaign, along with Stephen Jepson, DISQO’s president of media effectiveness.?
